Copywriting Guides For The Beginners
Table of Content :
- What Is Copywriting
- Difference Between Copywriting, Post Writing
- Consumer’s Journey
- Practical Copywriting Formula
- How To Make It All Work?
1. What is copywriting ?…
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action
Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together.
2. Difference between Post Writing and Copywriting
Post writing may have different types of goals just like Educate or Entertain or inspire readers. when we read content on social media it entertains us most of the time. A successful person’s story inpire the readers to become like that. Similarly, books educate us.
Copywriting has only one goal that is to persuade the readers to take the desired action through written words.
Copywriting = persuation+ action
3. Consumer’s Journey
As we know every business has it’s an end goal that is conversion. In most of the cases, the conversion is a sale out the products/services.
Why sale out the products/services is the end goal of business?
After the sale businesses get the revenue and with the help of this revenue businesses effort all expenses like R&D (research and development) expenses, advertising expenses, packing expenses, salary expenses of the employs. After paying all expenses businesses get profit out of it. Businesses re-invest his profits to get more profit in future.
that’s why sale out the products/services is the end goal of business?
Before selling something there is a need to understand Consumer’s Journey So, let’s have a simple overlook about Consumer’s Journey.
There are three steps that involved in Consumer’s Journey
- Awareness:- first of all consumers know his needs for the particular product/ services. When he finds the things which make him uncomfortable that time consumers search such a product/service which makes him comfortable.
For example: If consumers find, he has an old android phone or apps are not opening properly in his android phone or something like this, that time he thinks I should buy a new android.
2.Consideration:- Once he realises his need then find a bunch of models available in the market. He does research about which model best feet for him. He Watches a bunch of videos on youtube. . He goes through on views and reviews. He selects the model which feet in his budget.
3.Conversion:- after selection of the handset, a consumer waits for a deal, a consumer waits for offers, consumer waits for a time (black Friday)
Once we have a proper understanding of Consumer’s Journey then we can look forward to the practical formula of sale …
4.Practical Copywriting Formula
A – Attention
I — Interest
D — Desire
A — Action
The average human attention span is now shorter than a goldfish’s — seriously. A recent study found that the average human attention span has fallen from 12 seconds in 2000 (or around the time smartphones hit the scene) to eight seconds today. In comparison, scientists believe that the goldfish has an attention span of nine seconds.
In this digital era lots of things to do. There is Facebook to engage with friends and relatives, there is Youtube to watch videos, there is Instagram to upload nice photos and pictures. Everyone wants to get our attention to sell out their product and services therefore getting attention is the biggest challenge.
Here are four methods to get attention
A. Catchy Headline
B. Catchy Sub-Headline
C. Use Curiosity
D. Call out the reader
In this ad. post advertiser trying to grab our attention by using these lines “I AM YOUR MOTHER”. Here he wants to build a strong relationship with the reader because he knows that once he built the relationship with the reader then it will be very easy to connect with the readers.
Catchy Sub-Headline is the second method to grab our attention.
They Laughed When I Sat Down At the Piano But
When I started to Play !.. whenever someone reads the headline of this newspaper so there is a strong possibility that the reader wants to know what might happen in there I mean at that party. This one is another method to grab anyone’s attention.
In the webinars, the host asks questions to the audience to grab theirs attention. Similarly in the classroom teachers want to grab the attention of students by addressing them or asking question them. So call out the readers/ attendees is an amazing method to grab attention.
I — Interest, convert attention into the interest
Here are four methods to create interest
A. Tell facts and quotes to readers
B. Ask Questions to readers
C. hook up them with the story
D. address theirs pain and problems
- Copywriters earn 3X then content writers.
- Copywriters need not go office regularly
- Copywriters can write whenever he wants
ask questions to the reader/ attendees after sharing some facts.
When the host hooks up readers with the story that time reader/ attendees put theirs self into the place of hero of that story. If we are listing the story of Arjun’s that time we become the Arjun.
Readers find hope there if we address their pain and problems. Readers feel that they will get answers to theirs all pain and problems.
D — Desire, Make them want it
Here are three methods to create Desire
A. Before-after bridge
C. Social Proofs
Every consumer wants to reach into the desired state from his current state. So Product / Service should be like a bridge with the help of this bridge readers can reach easily into that desired state.
following are some benefits of OnePlus 7Pro
- Excellent Display
- Elegant design
- Big battery and fast charging
- Powerful performance
- Excellent software
- Stereo speakers
benefits with the social proofs create high vatage to make the reader want it. When the reader reads about the benefits of a particular product/service he started to feel excited about the benefits and when he finds social proofs of these benefits that time his excitement goes on the pick level.
A — Action
Here are three methods to encourage readers to take action
C. Tell them what to do
We have started this game by grabbing the reader’s attention and make it continue by creating interest, desire. Here is the last step that one is to encourage readers to take action.
Buyers most like Bonuses and discounts in every purchase if we do not offer them Bonuses and discounts then they will not be going to convert easily.
We have to create scarcity, therefore, the buyer can make a decision soon. In lots of ads, we find the examples of scarcity like offers for the limited time, only 100 can apply, ……..ETC
Last but not least tell them what to do I mean Call To Action. It could be anything. It may join now, subscribe to get updates, Learn more….ETC
5.How to make it all work ?…
Don’t just read but practise as well. Think we learn a lot and not practising it then we will forget it easily.
“The true value of knowledge is in its usefulness.” :- Chanakya
Study and practise our study by rewriting the ads because the buyer’s interest does not remain the same always therefore to bring conversion we have to rewrite ads copies according to the buyer’s interest.
Apply AIDA in all communications.
Write, Write more and write better. Consistency in writing brings wonderful results. The first day of writing may not be result oriented but if we write daily then the power of consistency comes into the picture.
The result does not come in a day, but one day must come.
Essential copywriting booksThe 20 best copywriting books you need on your bookshelf
- “Tested Advertising Methods” by John Caples. …
- “Copy Logic” by Michael Masterson & Mike Palmer. …
- “Breakthrough Advertising” by Eugene Schwartz. …
- “The Boron Letters” by Gary Halbert. …
- “Ogilvy on Advertising” by David Ogilvy.
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